Promotions

6/12/01


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Table of Contents

Promotions

The Catch-All ìPî

The Catch-All ìPî

The Catch-All ìPî

Promotion Planning

Promotion Planning

Promotion Planning

Advertising

Advertising

Advertising Agencies

Advertising Agencies

Advertising Communication Process

Advertising Mediums for Sport

Endorsements

Endorsements

Promotional Concepts and Practices

Promotional Concepts and Practices

Promotional Concepts and Practices

Promotional Components

Ultimate Goal

Promotional Planning Model

Author: Brian Turner

Email: turner@ou.edu

Home Page: http://www.ou.edu/class/hss3000

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