Determinants of Pricing -Internal Factors

• Costs

  • Satisfaction =
  • Cost vs. Price

    • Fan Cost Index (FCI)

      • 4 average price tickets
      • 4 small soft drinks
      • 2 small draft beers
      • 4 hot dogs
      • Parking for 1 car
      • 2 game programs
      • 2 adult-size hats

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