Table of Contents
Marketing Information
Characteristics of an Ideal MIS
General Market Data
Individual Consumers
Data on Competitors
Defining Marketing Research
Definition of the Problem/Opportunity
Choosing the Research Design Type
Identifying Data Collection Techniques
PPT Slide
Identifying Data Collection Techniques
Identifying Data Collection Techniques
Identifying Data Collection Techniques
Designing Data Collection Instruments
Designing Data Collection Instruments
Sampling
Sample Size
Data Analysis
Preparing the Final Report
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Author: Brian Turner
Email: turner@ou.edu
Home Page: http://www.ou.edu/class/hss3000
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