Table of Contents
Sport Consumers
Types of Sport Consumer Studies
Types of Sport Consumer Studies
Sample Study
Sample Study
Sample Study
Indexing Sport Consumers
Reading Sport Consumer Studies
Definitions
Definitions
Methods & Sample
Factors Influencing Attendance
Factors Influencing Attendance
Factors Influencing Attendance
Factors Influencing Attendance
What Fans Value
What Fans Value
Why Individuals Consume Sport
Why Individuals Consume Sport
Socialization, Involvement, Commitment
Socialization, Involvement, Commitment
Psychological (Internal) Factors
Psychological (Internal) Factors
Sociological (External) Factors
Situational Factors
Spectators as Consumers
Spectators as Consumers
Spectators as Consumers
Decision Making
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Author: Brian Turner
Email: turner@ou.edu
Home Page: http://www.ou.edu/class/hss3000
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