Emergence of Sports Marketing
Importance of Sports Marketing
Explosion of Sports
What is Sports Marketing?
Major Thrusts
Marketing Myopia
Understanding the Sport Industry
Uniqueness of Sport
Marketing Orientation
Structure of the Sports Industry
Consumers of Sport
The Sports Product
Producers/Intermediaries
Basic Marketing Principles & Processes Applied to Sport
Strategic Sports Marketing Process
Author: Brian Turner
Email: Brian.Turner@desales.edu
Home Page: http://www4.desales.edu/~bat0/ss330
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