This area of study focuses on the communication processes that occur when individuals of differing cultural backgrounds (including ethnic and racial) come into direct contact with one another. Research in this area addresses communication-related issues pertaining to a variety of social contexts, from interpersonal and small group contexts to those of multicultural organizations and local communities. Also integral to this area are "cultural communication" studies examining unique communication practices within a specific culture, as well as "cross-cultural communication" studies comparing communication patterns in two or more cultures.
This area focuses on the critical examination of media and culture in international contexts. Using different methodological approaches that include ethnography, phenomenology and hermeneutics, textual/discourse/critical analysis, and quantitative methods, it explores how cultural understandings intersect with media processes, products, and audiences. This research sheds light on how media and cultures shape social fabrics, from local specificities to globalized networks. It explores culture and media processes as contested zones traversed by ethnic, class, and gender struggles for social change.
Elena Bessarabova: Research Collaboration Partner, Jyväskylä University School of Business and Economics, research consortium at Jyväskylä University; interdisciplinary project “#Agents-Young People’s Agency in Social Media” funded by Academy of Finland (Vilma Luoma-aho, JSBE PI, 2019-2022) – €1,000,000 -- cross-cultural comparison of young people's media use.