As Oklahoma’s most comprehensive academic health center, the University of Oklahoma Health Campus and OU Health have the opportunity and obligation to lead meaningful change.
Now is the time. Oklahoma ranks 49th in health outcomes, and our communities deserve better. By aligning our efforts, we can improve access to high-quality care, attract top talent, advance groundbreaking research, and build healthier communities right here at home.
Together, we will:
A unified visual identity is essential to building recognition, trust, and credibility across our academic health system. Market research shows the public understanding of OU Health and OU Health Sciences (Center) is fragmented—just 56% of consumers know the difference, and only 10% actively prefer an academic health system.
By aligning under one brand and visual system, we make it easier for Oklahomans to understand who we are and the unique value we offer as the state’s academic health leader.
This brand better connects the academic and research missions of the university and says “health” is ALL of us.
The academic identity may only be reproduced in the official university colors: crimson, white and black.
Do not change the color of the logo.
It is permissible to blind emboss or foil stamp the academic identity in silver, gold or metallic red.
To ensure clear reproduction and legibility, the marks may not be used smaller than .48” or 36 px.
All logos and wordmarks for the University of Oklahoma also have an established safe zone. This zone maintains the logo’s integrity and avoids visual confusion. No other type or graphic element should fall within the minimum safe zones demonstrated to the right.
This brand is the master brand representing the tripartite mission of the university and will be used as the predominant brand in marketing and advertising.
University of Oklahoma Health Campus will be the name of the campus. It is used to designate the physical location of the university’s academic health programs. In text, the full name should be spelled out on first reference. Subsequent references to internal stakeholders can be abbreviated to OUHC if context is clear and no confusion is inserted.
The campus identity may only be reproduced in the official university colors: crimson, white and black.
Do not change the color of the logo.
To ensure clear reproduction and legibility, the marks may not be used smaller than .48” or 36 px.
All logos and wordmarks for the University of Oklahoma also have an established safe zone. This zone maintains the logo’s integrity and avoids visual confusion. No other type or graphic element should fall within the minimum safe zones demonstrated to the right.
Campus logos should be used sparingly and only when necessary to delineate the physical location. Example use cases for the campus logo could include:
Our primary color is Oklahoma Crimson.
Black, white and grays play a strong supporting role as neutrals. Oklahoma Cream is reserved for print only.
Accents may be used minimally alongside our primary color and neutrals. Use cases include charts, graphs and infographics, active states for web, and small details within a composition that create visual interest.
Do not use Oklahoma Cream for digital applications.
Do not use accent colors for headlines.
Do not use Dark Crimson as a replacement for Oklahoma Crimson.
Oklahoma Crimson
#841617
PANTONE® 201
0c 100m 65y 44k
Thread Colors:
Madeira 1181
RA 2267
Polyneon 1982
Black
#000000
0c 0m 0y 100k
Dark Gray
#323232
0c 0m 0y 90k
Light Gray
#f0f0f0
0c 0m 0y 5k
White
#ffffff
0c 0m 0y 0k
Dark Crimson
#4e0002
PANTONE® 4102
5c 100m 50y 74k
Sky
#bcdceb
PANTONE® 290
25c 1m 0y 0k
Leaf
#8ca57d
PANTONE® 4206
44c 11m 50y 6k
Stone
#beb4a5
PANTONE® 4267
20c 24m 27y 1k
Academic visual identity reflects the strength of the OU brand while connecting the college back to health. College logos should never be stacked, and the name of the College should always be side-by-side with OU Health to ensure parity.
College logos can be used in many ways to promote the college with key audiences.
College logos cannot be used for business cards. All business cards may only carry the university seal or the overall University of Oklahoma Health co-branded logo.
Departments and units may request a logo for their use. Example use cases could include:
Departmental logos are not to be used for any marketing or advertising purposes and must brand up to the college or University of Oklahoma Health co-branded logo.
All logos must be requested through the Marketing and Communications office through your college or unit’s assigned Account Executive. Logos will not be created for any divisions or other areas within a department. Centers will only be granted logos with Provost Office approval.
College Name in Adobe Garamond Pro Semibold
OU Wordmark and College Name Centered Under Main Logo
College Name in Adobe Garamond Pro Semibold
OU Wordmark and College Name Centered Under Main Logo
Department Name in Adobe Garamond Pro Semibold
OU Wordmark and College Name Centered Under Main Logo
Department Name in Adobe Garamond Pro Semibold
OU Wordmark and College Name Centered Under Main Logo
Location Name in Adobe Garamond Pro Semibold
OU Wordmark and College Name Centered Under Main Logo
Location Name in Adobe Garamond Pro Semibold
OU Wordmark and College Name Centered Under Main Logo
