The interlocking OU logo may be used alone in the case of licensed merchandise or in combination with the University of Oklahoma wordmark.
The wordmark should not be used without the interlocking OU logo except in special circumstances.
The spacing between the logo and wordmark is equal to the width of the arm of the U in OU.
Text height is half the height of the right arm of the U.
Never add unauthorized text to the OU logo.
Never rotate the OU logo. The bottom of the "U" should always be a horizontal line.
Never reproportion any OU logo.
Never skew or distort any OU logo.
Never place any marks without a holding shape on an overly complex background.
Never put the OU logo in a unique shape.
Never use any unapproved vintage identity.
The academic identity may only be reproduced in the official university colors. It is permissible to blind emboss or foil stamp the academic identity in silver, gold or metallic red.
To ensure clear reproduction and legibility, the marks may not be used smaller than:
Print: .35”
Web: 25 px
Determined by the width of the right arm of the U.
All logos and wordmarks for the University of Oklahoma also have an established safe zone. This zone maintains the logo’s integrity and avoids visual confusion. No other type or graphic element should fall within the minimum safe zones demonstrated to the right.
Never resize or reproportion logo elements.
Never change the orientation of any academic identity.
Always ensure there is ample contrast between the logo and the background color.
Do not apply effects to the logo (stroke, drop shadow, outer glow, etc.)
PLEASE NOTE: The Athletics interlocking OU with a white outline may be used on gray and black backgrounds.
When using the logo on photo backgrounds, keep the following in mind.
Do not:
Only use the crimson logo on light photo backgrounds that provide clear contrast (for example, snowy fields, blue skies or light walls).
The white logo may be paired with darker photos.
The University Seal is primarily used for official university purposes, such as publications of the institution, certificates, diplomas, legal documents and printed materials in conjunction with official functions of the university.
The Seal may be used for commercial purposes with appropriate authorization from OU Licensing.
Colleges and Departments are the lifeblood of the university. Visual identity reflects the strong OU brand while featuring the name of the unit in an easily recognized manner.
Branding may have up to four lines of text. In all cases, the identity utilizes the font Adobe Garamond Pro.
College and department logos are available upon request. Make your request through your Marketing and Communications Account Executive.
In some cases, adjustments may be made with approval from Marketing and Communications.
For some academic promotional items, adjustments may need to be made to the wordmark. Please contact marcomm@ou.edu for more information.
As an academic health care center, the University of Oklahoma Health Sciences embodies the tripartite mission of education, research and patient care. With its seven health professional colleges, the OU Health Sciences educates the providers and researchers of the future.
Branding may have up to four lines of text. In all cases, the identity utilizes the font Adobe Garamond Pro.
College and department logos are available upon request. Make your request through your Marketing and Communications Account Executive.
In some cases, adjustments may be made with approval from Marketing and Communications.
For some academic promotional items, adjustments may need to be made to the wordmark. Please contact marcomm@ou.edu for more information.
Never add your own text to or over the logo.
Never rotate the logo. The bottom of the ”U” should always be a horizontal line.
Never reproportion any logo.
Never skew or distort any logo.
Never change the color of the logo.
Never alter the fonts of the logo or wordmark.
Never use the interlocking OU as letters within a word.
Never put the logo in a unique shape (star, trapezoid, etc.).
Never use an unapproved vintage identity without Trademark and Licensing approval.
Never apply effects to the logo (stroke, drop shadow, outer glow, etc.)
Never create your own color breaks for OU logos.
Never put the helmet art on a dark background without its white holding shape.
Never use unapproved names with the OU athletics logos.
Never use the interlocking OU logo as part of a word.
Never emphasize the letters "OU" in text.
Never distort any OU logo.
Never use unapproved wording in any OU logo.
Never alter the fonts of the logo or wordmark.
The Sooner Schooner is primarily used to represent OU athletics, and should adhere to all Licensing and Trademark guidelines. For approval and guidance on use of the OU Schooner mark, please contact OU Marketing and Communications.
