Journalism-and-Mass-Communication-SLOs

Upon completion of the MA degree program, students should be able to:

• Demonstrate thorough understanding and competency in mass  communication theory and current practices in a specific area of emphasis, study, or profession (advertising, public relations, journalism and media studies, creative media production, or media management).
• Demonstrate the ability to successfully apply mass communication knowledge in the targeted area of study to solve problems and to produce scholarly and/or creative works, including but not limited to original research, professional campaign, TV, radio, or multimedia production, documentary, or other creative activity, in the form of thesis, project, or comprehensive exam. Items in the rubric include application of critical thinking, engaged inquiry, solid methodology, analysis, and/professional expertise, and effective written and oral communication.
• Evidence of the ability to show commitment to the professional community and to demonstrate awareness of the same though application of knowledge and skills; exhibit wiliness to follow professional conduct in the area of study (integrity, ethical behavior, ability to work with diverse groups of peoples, and engagement in professional conduct toward all groups). Items in the rubric include expectations of the particular area of study in terms of professional and research conduct and self-reflection.

Upon completion of the PhD degree program, students should be able to:

• Demonstrate a thorough understanding and competency in mass communication theory and current practices in a specific area of emphasis, study, or profession (advertising, public relations, journalism and media studies, creative media production, or media management).
• Demonstrate the ability to successfully apply mass communication knowledge in the targeted area of study to solve problems and to produce scholarly and/or creative works, including but not limited to original research, professional campaign, TV, radio, or multimedia production, documentary, or other creative activity, in the form of thesis, project, or comprehensive exam. Items in the rubric include application of critical thinking, engaged inquiry, solid methodology, analysis, and professional expertise, and effective written and oral communication.
• Demonstrate evidence of students’ ability to show commitment to the professional community and to demonstrate awareness of the same thorough application of knowledge and skills; exhibit wiliness to follow professional conduct in the area of study (integrity, ethical behavior, ability to work with diverse groups of peoples, and engagement in professional conduct toward all groups). Items in the rubric include expectations of the particular area of study in terms of professional and research conduct and self-reflection.

Upon completion of the GC degree program, students should be able to:

• Demonstrate thorough understanding and competency in media management theory and current practices in a specific area of emphasis, study, or profession (media, advertising, public relations, and marketing).
• Demonstrate the ability to successfully apply media management knowledge in the targeted area of study to solve problems and to produce scholarly and/or creative works, including but not limited to original research, professional campaign, TV, radio, or multimedia production, documentary, or other creative activity. Items in the rubric include application of critical thinking, engaged inquiry, solid methodology, analysis, and/professional expertise, and effective written and oral communication.
• Evidence of students’ ability to show commitment to the professional community and to demonstrate awareness of the same though application of knowledge and skills; exhibit wiliness to follow professional conduct in the area of study (integrity, ethical behavior, ability to work with diverse groups of peoples, and engagement in professional conduct toward all groups). Items in the rubric include expectations of the particular area of study in terms of professional and research conduct and self-reflection.

Upon completion of the MPW degree program, students should be able to:

• Demonstrate a thorough understanding and competency in professional writing theory and current practices in contemporary professional writing, both fiction and nonfiction.
• Demonstrate the ability to successfully apply professional writing knowledge in the chosen genre to solve problems and to produce high-quality, original creative work (book, novel, scenario, etc.) as demonstrated through the written and oral presentation of the project. Items in the rubric include application of critical thinking, engaged inquiry, solid structure for the chosen genre, analysis, and/professional expertise, as well as effective written and oral communication.
• Demonstrate evidence of students’ ability to show commitment to the professional writing community and to demonstrate awareness of the same though application of knowledge and skills; exhibit wiliness to follow professional conduct in the area of study (fiction, non- fiction). Items in the rubric include expectations of the professional writing industry in terms of professional and research conduct and self-reflection.

Upon completion of the MA degree program, students should be able to:

• Demonstrate thorough understanding and competency in digital and/or strategic communication theory and current practices in a specific area of emphasis, study, or profession (advertising and public relations).
• Demonstrate the ability to successfully apply strategic communication knowledge in the targeted area of study to solve problems and to produce scholarly and/or creative works, including but not limited to original research, professional campaign, or other creative activity. Items in the rubric include application of critical thinking, engaged inquiry, solid methodology, analysis, and/professional expertise, and effective written and oral communication.
• Evidence of students’ ability to show commitment to the professional community and to demonstrate awareness of the same though application of knowledge and skills; exhibit wiliness to follow professional conduct in the area of study (integrity, ethical behavior, ability to work with diverse groups of peoples, and engagement in professional conduct toward all groups). Items in the rubric include expectations of the particular area of study in terms of professional and research conduct and self-reflection.

Upon completion of the GC degree program, students should be able to:

• Demonstrate thorough understanding and competency in strategic planning theory and current practices in a specific area of emphasis, study, or profession (media, advertising, public relations, and marketing).
• Demonstrate the ability to successfully apply media management knowledge in the targeted area of study to solve problems and to produce scholarly and/or creative works, including but not limited to original research, professional campaign, TV, radio, or multimedia production, documentary, or other creative activity. Items in the rubric include application of critical thinking, engaged inquiry, solid methodology, analysis, and/professional expertise, and effective written and oral communication.
• Evidence of students’ ability to show commitment to the professional community and to demonstrate awareness of the same though application of knowledge and skills; exhibit wiliness to follow professional conduct in the area of study (integrity, ethical behavior, ability to work with diverse groups of peoples, and engagement in professional conduct toward all groups). Items in the rubric include expectations of the particular area of study in terms of professional and research conduct and self-reflection.