Our refreshed "Lead On, University" Strategic Plan is a dynamic roadmap guiding OU’s future. Built on five key Pillars, it defines our Vision, Strategies, and measurable goals. Through a collaborative, cross-campus effort, we assessed progress, adapted to new challenges, and refined our priorities. The Plan aligns academic excellence, student success, research innovation, and community impact, ensuring OU remains a leader in higher education. With regular performance reviews and campus-wide engagement, we stay agile and committed to delivering on our mission.
Discover how "Lead On, University" is shaping the future of OU. Our refreshed Strategic Plan builds on past successes and sets bold new goals in academic excellence, student success, research innovation, and community impact. With a focus on One OU, this Plan unites our campuses and stakeholders to drive meaningful progress. Explore the full Plan to see how we are investing in faculty, expanding opportunities for students, strengthening research, and enhancing OU’s role as a leader in higher education.
Disciplined execution of our Strategic Plan will result in: providing affordable academic excellence for our students; promoting students’ intellectual, social, and emotional growth and preparing students for a life of meaning and impact.
We will also educate students committed to the pursuit of academic excellence regardless of background; serve and improve society through discovery, creativity, and innovation; and work in partnership with the public and private sectors to advance prosperity and well-being.
At the University of Oklahoma, our Purpose is elegant in its simplicity and profound in its depth:
In an event at the Oklahoma Memorial Union, University of Oklahoma President Joseph Harroz, Jr. discussed the “Lead On, University: The Next Phase” Strategic Plan, an updated roadmap that outlines a bold vision for OU's future.
The University of Oklahoma has set a record for fundraising in a single day, raising more than $30 million during Giving Day 2025. Supporters from all 50 states and 21 countries across the globe contributed nearly 7,000 gifts in recognition of the April 8 event.
The University of Oklahoma is embarking on a bold and ambitious new chapter with a refresh of its “Lead On, University: The Next Phase” Strategic Plan that builds on the momentum and progress of the last five years while embracing transformative new aspirations to position it for even greater success.
