The Ronnie K. Irani Center for the Creation of Economic Wealth Methodology involves an iterative and flexibly applied 4-step approach to technology commercialization, software business acceleration, startup ventures and product design.
1. Problem & Solution Analysis – Interns familiarize themselves with the capabilities of the technology and identify specific pain points the technology addresses, with a clear understanding of the tech innovations and potential to solve major problems and add value to industry/consumers.
2. Customer Discovery – Intern Teams identify key users of the technology through customer interviews, focus groups, and beta testing. They research and target key purchasing decision makers in primary markets, and also identify key secondary markets.
3. Value Chain & Business Model Analysis – Interns build a technology-specific business model and assess its optimal value chain. The teams take into account key stakeholders at each point in the value chain and analyze the potential for new IP generated by the technology.
4. Financial Analysis and Implementation – I-CCEW Intern Teams develop key financial projections, taking into account past and future R&D for the technology. They also provide specific implementation steps necessary for handing off the technology to its owner.