The Agile Product Design Program at the Ronnie K. Irani Center for the Creation of Economic Wealth seeks to apply an IDEO-inspired iterative design approach to generate new consumer products. An interdisciplinary team from across majors is assembled to conduct this consumer-driven design process. Together, each team is tasked generally to:
- Identify a consumer problem or pain point with an existing product
- Design an initial product that aims to solve this problem or pain
- Iteratively prototype and refine the design through extensive consumer interviews and research
The APD program has two primary objectives: to create innovative products that can be commercialized to promote economic development in Oklahoma and to provide a unique, real-world experience to students, preparing both the business analysts and engineering design interns for the cross-disciplinary work environment they will encounter beyond graduation.