Jodie Daffer
jdaffer@ou.edu
(405) 325-3686
Program overview
Advertising majors at Gaylord College use our state-of-the-art facilities in a nationally-ranked program to develop the skill of crafting persuasive messages and images through hands-on learning and real-world experiences.
A major in advertising is ideal for the student interested in artistic expression, persuasive messaging, and strategic planning and research. Our graduates pursue careers as brand managers, media planners, account executives in advertising agencies, in marketing firms, and in-house corporate communications. The critical thinking, analysis and research skills also prepares students for postgraduate studies.
Key contacts in the advertising program
Academic Adviser
Advertising Area Head
Skills gained in Gaylord College's advertising program
| Practical skills | Soft skills |
Advertising Campaign Development Strategic Brand Planning Creative Concept Development Advertising Copywriting and Layout Design Digital Advertising and Social Media Marketing Media Planning Market Research - Qualitative & Quantitative Adobe Suite including PhotoShop, InDesign, and Illustrator | Critical reasoning and analytical skills Public speaking and presentation skills Ability to synthesize complex information Time management and team work |
Degree requirements for advertising majors
A maximum of 50 hours of JMC courses will be counted in the 124 hours required for graduation. At least 80 hours must be completed outside of Gaylord College.
| JMC Core | JMC 1013 Introduction to Mass Communications 2033 Writing for Mass Media 4813 Mass Communication Law Completion of a Minor (15-21 hours) outside of Gaylord College |
| Advertising Core | 3303 Introduction to Advertising 3333 Advertising Research 3353 Advertising Copy & Layout 3363 Advertising Media 4333 Contemporary Problems in Advertising 4343 Advertising Campaigns |
JMC Electives (Recommended) | 3393 Advanced Copywriting 3413 Introduction to Public Relations 3800 Intership 4223 Digital Advertising 4233 Advertising Portfolio For the full list, see course catalogue |
| Major Support Requirements | Economics, two courses Marketing, two courses (including 3013, not including 2013) |
