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Advertising

Program Overview

Advertising majors at Gaylord College use our state-of-the-art facilities in a nationally-ranked program to develop the skill of crafting persuasive messages and images through hands-on learning and real-world experiences.

A major in advertising is ideal for the student interested in artistic expression, persuasive messaging, and strategic planning and research. Our graduates pursue careers as brand managers, media planners, account executives in advertising agencies, in marketing firms, and in-house corporate communications. The critical thinking, analysis and research skills also prepares students for postgraduate studies. 

Gaylord Advertising Contacts

Jodie Daffer, Academic Adviser


 

jdaffer@ou.edu
(405) 325-3686

Debbie Yount, Advertising Area Head


 

debbie.yount@ou.edu
(917) 548-6795

Skills Gained

  • Advertising Campaign Development
  • Strategic Brand Planning
  • Creative Concept Development
  • Advertising Copywriting and Layout Design
  • Digital Advertising and Social Media Marketing
  • Media Planning
  • Market Research - Qualitative & Quantitative 
  • Adobe Suite including PhotoShop, InDesign, and Illustrator
  • Critical reasoning and analytical skills
  • Public speaking and presentation skills
  • Ability to synthesize complex information
  • Time management and team work

Degree Requirements

A maximum of 50 hours of JMC courses will be counted in the 124 hours required for graduation. At least 80 hours must be completed outside of Gaylord College. 

  • JMC 1013 Introduction to Mass Communications
  • 2033 Writing for Mass Media
  • 4813 Mass Communication Law
  • Completion of a Minor (15-21 hours) outside of Gaylord College
  • 3303 Introduction to Advertising
  • 3333 Advertising Research
  • 3353 Advertising Copy & Layout
  • 3363 Advertising Media
  • 4333 Contemporary Problems in Advertising
  • 4343 Advertising Campaigns
  • 3393 Advanced Copywriting
  • 3413 Introduction to Public Relations
  • 3800 Intership
  • 4223 Digital Advertising
  • 4233 Advertising Portfolio
  • For the full list, see course catalogue
  • Economics, two courses
  • Marketing, two courses (including 3013, not including 2013)