Gaylord in Arezzo

“In addition to the extremely successful and popular “Food Writing and Social Media” course, they take “Gaylord 360: Storytelling Without Walls” wherein students from all majors work with an Italian client to problem-solve and trouble-shoot a marketing challenge, conduct research, and develop a fully-integrated campaign that is presented to the client at the end of the five-week program.  This class has been taught since I launched the Gaylord in Arezzo program in the summer of 2017,” said Debbie Yount. The client, Giovanni Raspini Jewelers, gave students a fantastic opportunity to gain hands-on experience with every facet of the international strategic communication campaign development process.

Students produced more than 20 articles on their trip through a student-led publication, Night & Day, where they were divided into professional roles that mirror positions found in a typical publication team, such as writers, copy editors, photographers, and social media coordinators.

“This year, we were thrilled to have 23 talented students participate in the program.  In "Food Writing and Social Media,” the course in which I taught, students delved into the world of culinary exploration and digital communication,” said Adam Croom.

In addition to their time in beautiful Arezzo, students went on excursions to cities like Rome, Florence, Pisa, and Pompeii. These cities are rich in history, art, and culture, and allowed students to explore famous landmarks such as the Colosseum, Vatican City, Accademia Gallery, and the Leaning Tower of Pisa. These excursions provided students with historical context and deeper insights into Italy's contributions to art, architecture, and civilization.