Office: Gaylord Hall 2132
Email: armand.mccoy@ou.edu
Education:
MA, University of Oklahoma
BA, Oklahoma City University
Armand McCoy is a faculty member in the Strategic Communication area of the Gaylord College of Journalism and Mass Communication. Additionally, he serves as Executive Director/Faculty Advisor to Lindsey + Asp, Gaylord College’s award-winning professionally led, student-run strategic communications agency.
Armand joins Gaylord and OU with nearly 15 years of advertising and strategic communications experience. He comes to OU from Trifecta Communications, an award-winning creative agency with offices in Oklahoma City. He led a multi-disciplinary, multi-generational team of creatives, designers, strategists, and technologists. During his career, he has additionally served in the positions of Account Supervisor, Director of Business Development, Director of Creative Services, and President/COO.
Industry highlights include leading creative teams on field productions across the US, in Europe, South Asia, and West Africa, developing communications deliverables for divisions of the United Nations Foundation for use in high-level coalition-building meetings during the United Nations General Assembly, and assisting the City of Moore, Oklahoma with crisis communications helping to lead their Joint Information Center in the days following a deadly EF-5 tornado, and coordinating a cabinet-level and presidential visit with the White House Advanced Team and US Secret Service.
Industry interests include marketing and communications and its utilization in advancing access and opportunity efforts, augmented and virtual reality use deepening customer experience, and the impact of Generation Z on strategic communications.
You can find him traveling to someplace off the beaten path and training for his next ultramarathon when he is not teaching.
