Abstract

Statement of Problem

Literature Review

Communication Theories

Methods

Analysis
Denny's
Challenger
Jack in the Box
Tylenol
Union Carbide

Discussion

Reference List

Team Members

Abstract
This paper will examine crisis communication. Crises communication is an important subject for military public affairs practitioners. One needs only to serve a short time as a military public affairs representative before he or she will have to deal with a communications crises. Therefore, this paper will examine five case studies: Denny's, NASA, Jack in the Box, Johnson & Johnson and Union Carbide. Although the information regarding crisis communication strategies in civilian organizations exists, DoD public affairs professionals may not be aware of it. We intend to identify successful practices used in the civilian community to increase awareness and improve our collective DoD public affairs efforts.