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Public Relations at Gaylord College

Professional Writing

Program overview

The largest sequence in our college, public relations majors at Gaylord College use our state-of-the-art facilities to develop the skills through hands-on learning and real-world experiences of shaping public opinion and building positive relationships between audiences and public, private or nonprofit organizations.

A major in public relations is ideal for the student interested in problem solving, event planning, and strategic planning and research. Our graduates pursue careers as public information officers, account executives in public relations agencies, community relations, and in-house corporate communications. The critical thinking, analysis and research skills gained with a public relations education also prepares students for postgraduate studies. 

Key contacts in the Public Relations program

Kathy Sawyer

Kathy-Sawyer-PR-academic-adviser

Director of Student Services
Public Relations academic adviser
ksawyer@ou.edu
(405) 325-5226

Debbie Yount

Debbie Yount

Sequence Head
debbieyount@ou.edu
(405) 325-5278

Skills gained with a Gaylord Public Relations degree

Practical skillsSoft skills

Public relations campaign development

Public relations writing

Consumer public relations

Crisis communications

Issue and reputation management

Media relations

Social media marketing and digital design

Market research

Adobe Suite, including Photoshop, InDesign and Illustrator

Critical and analytical thinking

Information synthesis

Problem solving

Written and verbal communication

Interpersonal skills

Team work and collaboration

Time and project management

Degree requirements for a Public Relations major

A maximum of 50 hours of JMC will be counted in the 124 hours required for graduation. At least 80 hours must be completed outside of Gaylord College.

JMC Core

1013 Introduction to Mass Communication

2033 Writing for Mass Media

4813 Mass Communication Law

PR Requirements

3413 Introduction to Public Relations

3423 Public Relations Writing

3433 Public Relations Publications

4403 Public Relations Campaigns (capstone)

4453 Public Relations Research

One course from:

3800 Internship

4423 PR Case Studies

4433 Sports PR

4443 Financial PR

4463 PR Management

Recommended Electives

3303 Introduction to Advertising

4223 Digital Advertising

4243 Strategic Fashion Communication

4303 International Advertising

4413 Crisis Communication

4683 Interactive Multimedia Design

4853 Race, Gender, and the Media

4970 PR Special Topics

JMC Electives

A minimum of 9 hours chosen from JMC courses numbered 3000-level or above

Required completion of a minor (15-21 hours, based on minor chosen)