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Advertising at Gaylord College

Advertising

Program overview

Advertising majors at Gaylord College use our state-of-the-art facilities in a nationally-ranked program to develop the skill of crafting persuasive messages and images through hands-on learning and real-world experiences.

A major in advertising is ideal for the student interested in artistic expression, persuasive messaging, and strategic planning and research. Our graduates pursue careers as brand managers, media planners, account executives in advertising agencies, in marketing firms, and in-house corporate communications. The critical thinking, analysis and research skills also prepares students for postgraduate studies. 

Key contacts in the advertising program

Monica Rasekh

Monica-Rasekh-advertising-academic-adviser

Advertising academic adviser
mmv@ou.edu
(405) 325-3686

Debbie Yount

Debbie-Yount-Advertising-Sequence-Head

Advertising sequence head
debbieyount@ou.edu
(405) 325-5278

 

Skills gained in Gaylord College's advertising program

Practical skillsSoft skills

Advertising Campaign Development

Strategic Brand Planning

Creative Concept Development

Advertising Copywriting and Layout Design

Digital Advertising and Social Media Marketing

Media Planning

Market Research - Qualitative & Quantitative 

Adobe Suite including PhotoShop, InDesign, and Illustrator 

Critical reasoning and analytical skills

Public speaking and presentation skills

Ability to synthesize complex information

Time management and team work

Degree requirements for advertising majors

A maximum of 50 hours of JMC courses will be counted in the 124 hours required for graduation. At least 80 hours must be completed outside of Gaylord College. 

JMC Core

JMC 1013 Introduction to Mass Communications

2033 Writing for Mass Media

4813 Mass Communication Law

Completion of a Minor (15-21 hours) outside of Gaylord College

Advertising Core

3303 Introduction to Advertising

3333 Advertising Research

3353 Advertising Copy & Layout

3363 Advertising Media

4333 Contemporary Problems in Advertising

4343 Advertising Campaigns

JMC Electives

(Recommended)

3393 Advanced Copywriting

3413 Introduction to Public Relations

3800 Intership

4223 Digital Advertising

4233 Advertising Portfolio

For the full list, see course catalogue

Major Support Requirements

Economics, two courses

Marketing, two courses (including 3013, not including 2013)